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industrial design +

new product development

Decades of experience helping visualize the future.

Hundreds of functionally, aesthetically, and commercially successful products.

At StudioWest we're passionate about advancing the state of the art, balancing creative innovation with real world experience.

Since first working together in 1989, the principals of StudioWest have been delivering passionate, inspired industrial design for

hundreds of brands in dozens of industries.  We're all about advancing the state of your art with beautiful and practical design solutions.

Please scroll down to review our projects, experience, and qualifications.  Then drop us a line to discuss how we might work together.


60 combined years of product development experience.  Expertise in rapid concept generation, 3D CAD sculpting, and design for manufacture.

Markets include consumer goods, electronics, housewares, hardware, medical devices, industrial goods, surgical devices, and transportation.

Specialization in sports and fitness equipment, outdoor products, and bicycles, utilizing advanced computer software and carbon composites.


While designing product for over 150 brands, we've learned how to successfully integrate with product development workflows at companies of all shapes and sizes.  We'll play as large or small a role as you need, working alongside your marketing, engineering, and manufacturing resources.

Design Tools

Fluent in advanced surface modeling and concept visualization in 2D and 3D.  Experts in digital sketching on Wacom hardware.  Expertise in class-A surfacing with

Alias Studio; experience blending sculptural surface models (Alias) with engineering CAD (Solidworks) to create complex assemblies not possible with either tool alone.


Why does it matter that we've worked in so many fields?  Because we love cross-pollinating technologies, materials, and ideas across different industries to create breakthrough product innovations.  Like using carbon fiber in luggage, and vapor deposition on sports equipment.  Variety breeds creativity.


Named on hundreds of patents and 10 international design awards including an IDEA award, two Medical Design Excellence Awards, two Consumer Electronics

Show awards including Best of CES, and 4 Eurobike Gold Awards.  Niner Air 9 Carbon named one of the 25 most important bicycles ever designed.

Materials & Processes

Experience with most plastics and molding technologies (injection, blow, roto, gas-assist, vacuum), most metals and metal processes including hydroforming

and thixoformed magnesium, composites, fiberglass, sewn goods, and rapid prototyping technologies.  Specialization in carbon fiber composites.

Clients & Brands

Some of the 150+ brands for which the principals of StudioWest have personally designed and developed product over 25 years...

The StudioWest Team

Who are we?  A couple of guys who created this firm to pursue work we're passionate about, with dedication and personal integrity.

Industrial designers, weekend athletes, and all-around decent guys Doug Golenz and Bill Stephens teamed up with over 50 combined years of professional design experience, then added other like-minded, talented individuals who share the same drive, positivity, and commitment to excellence.

Portfolio   |   Sport + Fitness

Click any image for a larger view

Click any image for a larger view

Apex  |  ski boot
Apex  |  ski boot
Cannondale  |  bottles + cages
Goode  |  ski pole grips
Bicycle trainer
CycleOps  |  indoor cycle
CycleOps  |  computer
Cycling computer
FreeMotion  |  studio cycle
FreeMotion  |  cardio machine
Road bike saddles
FreeMotion  |  strength system
HenryWorks  |  cardio trainer
Polar  |  insulated water bottles
Bicycle lights
Hitachi  |  MRI system
Waterpik  |  Flosser
iPhone cases
Camelbak  |  Bottles
Moonlight  |  cosmetics
New Balance  |  sunglasses
iPhone cases
Black + Decker  |  shredder
HomeRight  |  paint sprayer
Waterpik  |  showerheads
Camelbak  |  Bottles
Valleylab | electrosurgical pencil
Graco  |  prenatal monitor
Moonlight  |  cosmetics
AirStream  |  trailer concept
Zight  |  personal electronics

Portfolio   |   Consumer + Medical

Click any image for a larger view

Portfolio   |   Cycling

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Road bike detail
Niner  |  Air 9 Carbon
Time trial bicycle concept
Columbia  |  retro cruiser
Niner  |  Rip 9 Carbon
Electra  |  Indy + Vince
Electra  |  retro cruiser
TT aero bar design
Niner  |  Air 9 RDO
Electra  |  Hellbilly
Columbia  |  retro cruiser
Factor  |  Vis Vires
Factor  |  Vis Vires

Portfolio   |   Graphics + Visuals

Click any image for a larger view

Cannondale | technical illustration
Waterpik  |  Showerhead packaging
Cannondale | technical illustration
Fresh  |  tomato snack packaging
Goode  |  water ski graphic
Cannondale  |  technical animation
Life at Hand  |  organizing system
LeMond Fitness  |  graphics
Goode  |  snow ski graphics
Hansgrohe   |   POP display
Fresh  |  tomato snack packaging
AWP  |  Lowe's POP
Iron Horse  |  packaging graphics

Portfolio   |   Soft Goods + Luggage

Click any image for a larger view

Luggage set
AWP  |  work apparel
Boyt  |  Sport Combi luggage
Nike | Lafuma | Salomon | Schwinn
Briggs + Riley  |  luggage
AWP  |  Salomon  |  Schwinn
Jansport  |  luggage
Boyt  |  Mach luggage lines
Johnston + Murphy  |  luggage line
Schwinn  |  sports bag
Sharper Image  |  luggage


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