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Smaller phases = simpler management


A design consultant should be an extension of your internal efforts and we want to make this as smooth a collaboration as possible. Clear communication of roles and deliverables is key.


We quote projects in small, quick phases that minimize chance for misdirection. You're never committed to more than the current phase of work, so changes of direction aren't costly.  


We clearly outline exactly what will be delivered for each phase, and for how much. Clients with whom we have long-term relationships appreciate that, and trust that we'll continue to deliver.  We pride ourselves on being easy to work with.


Phase 0:  Research



Product design research

Competitive baselining

Ergonomic & human factors study

Brand & product mapping



Creative brainstorming

Sketching and ideation

2D and 3D form generation

Product, component, and system renderings / exploded views

Critical problem solving - functional, mechanical, technical

Aesthetic exploration / product color, graphic, and finish studies

Technical CAD surfacing within material + mfg parameters

​2D and 3D specs for in-house engineering and prototyping

Structural and aesthetic packaging design

Graphic design - product graphics, packaging, icons

Photorealistic visualization

Product animation

Technical illustration



Mechanical design engineering

Materials and manufacturing process recommendation

DFM (Design for Manufacture)

Prototype development - CAD transfers & process management

Bills of Material and other product documentation

FEA (Finite Element Analysis), mechanical & structural analysis

Prototype-ready and tooling-ready CAD files


Phase 1:  Concept Generation

Phase 2:  3D Form Development

Phase 3:  Refinement

Process  |

We've developed and exercise a three-part research methodology designed to identify specific opportunities for breakthrough innovation.  The goal is to formulate innovative solutions that elevate the brand and are commercially successful, demonstrating a return on the design investment.

Phase 0  |  Research


Product, Market, & User Research

Team Selection and Roles

Ergonomic Study / Baseline Matrix

Competitive Product Matrix

Engineering Performance Specification

Stakeholder Expectations

Phase 1  |  Concept Generation

Brainstorm + Ideation

2D Concept Generation

Ergonomic Baseline

Feature Identification

Form Development

Initial Team Assessment

Phase 2  |  3D Form Development

3D CAD Form Development

Material + Process Selection

Engineering Collaboration

Mechanical Development

Finish / Aesthetic Studies

Stakeholder Assessment

Phase 3  |  Refinement

Form & Aesthetic Finalization

Engineering Partnership

Design for Manufacture

Prototype Development / Review

Photorealistic Marketing Imagery

3D CAD Finalization and Export

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