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The StudioWest Team

Since first working together back in 1989, the principals of StudioWest Concepts LLC Bill Stephens and Doug Golenz have been creating product for hundreds of brands including Nike, Target, Reebok, Cannondale, Chrysler, HP, Hitachi, Raleigh, Thule, Waterpik, Black & Decker, Swiss Army, Yakima...


Doug and Bill are named on over 100 patents and have been awarded numerous national and international design awards including a prestigious IDEA Award, a Consumer Electronics Best of Show Award, and most recently an unprecedented four EuroBike Gold Awards in two years.  Their design work has appeared in Popular Science, Bicycling, Outside, Playboy; under world champions, world leaders, and weekend warriors; even in a major motion picture as training equipment in the future (apparently we're still using spin bikes in the 22nd century).  In the present, their bikes and accessories are being raced at the current Tour de France, the Enduro World Series, and at least a few city limit sign sprints around the world.


Bill's 30 years of product development experience includes a fluency in product design research and advanced computer modeling.  His expertise in ergonomics, mechanical engineering, and concept visualization has been utilized to create hundreds of products in a wide variety of materials and manufacturing processes.  Bill occasionally swims, bikes, and runs in succession and does intervals chasing his twin 7 year olds on bmx bikes.


Doug brings over 35 years of design and project leadership experience to StudioWest.  Doug spent two decades in product design, design management, and educational roles in both corporate and consulting settings before teaming with Bill to form StudioWest.  As a designer and manager at Samsonite, Schwinn, and Fisher-Price, Doug has managed design departments responsible for hundreds of millions of dollars of annual product introductions.  And after work he's the toughest product tester on any mountain bike in the office.  


At StudioWest we have personal, in-depth experience with both domestic and overseas manufacturing protocols - we know what it takes to bring product to market in the real world.  We now employ and partner with a range of like-minded designers and engineers who share the same commitment and principles. We have also worked alongside in-house marketing, engineering, and manufacturing teams around the globe.


At StudioWest we believe in passionate creativity, personal integrity, and being easy and fun to work with.  

Please call Doug or Bill to discuss how we might work together to create what's next.

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